Branding a Browser
As i mentioned in my last post I have recently taken a position with The Brand Union in the Middle East. Having only ever worked for IT / Online marketing companies branding is not something that I have given much consideration for. I’ve always realised it’s importance but just left it up to someone else. Obviously now that i work for a branding agency my views and insights have substantially changed and so inline with that some of my posts going forward will feature an element of branding and this is going to be the first.
Mozilla have just released new functionality for their Firefox internet browser which allows users to easily and quickly download a new look for their browser. This feature provides consumers with a great new way to personalize their browser around a brand. This could be utilised as an excellent feature for brands like the Premiership or the GAA where there is a big fan base. In fact, on of the persona’s already made available, one is for the Champions League football tournament.
To use the persona you need to download a new plugin for Firefox which places a fox logo in the bottom left of the browser window. Clicking on this presents you with a wide array of pre-created persona’s for you to select from. Rolling over each persona enables you to preview the persona. What’s also neat is that if you visit a website with persona’s on it, simply hovering over persona on the page will preview the persona in your browser and simply clicking on the thumbnail will install that persona in an instant.
The personalization of the browser allows for a background picture to be applied to the main bars at the top of the browser as well as the status bar and for a different colour scheme.
Read more here: http://www.getpersonas.com
