MillsMash

I recently came across this great way to create YouTube virals that incorporate the “Choose your own adventure” story format.

The viral is based on a series of snippets of a story around one and a half minutes long. At the end of each snippet the user is presented with several options on how the story should continue with each option then taking the user to another YouTube video. Not only is a clever use of YouTube but the directing, editing, and soundtrack are also very well put together. This highlights the way in which YouTube (and similar sites) can be used to successfully market a company and it’s products online. Brandawareness can be just as valuable as physical sales in that it can directly and in-directly lead to future sales.

The point of the video, other than being comical, seems only to bring awareness to specbox.net and a number of similar online foram sites for geeks and gamers. However i can’t belive it will be long before similar online campaigns are being launched by larger agencies. Although similar campaigns have been done in the past where there have been online treasure hunts using a variety of mediams from PPC adverts through to GoogleMaps (Eqtr used this once as a Xmas campaign) this is the first I am aware of that soley uses YouTube in this fashion. Please do let me know if you are aware of any others.

http://uk.youtube.com/watch?v=AQhSLcTlUBA&feature=related