MillsMash

The following article was written by me and published in Hotelier Middle East, August 2009 Issue. Unfortunately they have not placed it online so i took the liberty…
The 21st century will be remembered as the time when the digital marketplace came of age and people turned in their millions to spend their billions online. Leading […]

Ok, I was looking forward to Nielsens presentation on 30th of June 2009. It was billed as “Launch of Nielsen Online Media Measurements for MENA” and they said “The Nielsen Company … will announce the statistics for participating website traffic in the (MENA) region”. Now the Middle east is crying out for some decent online […]

How a brand engages online advertising must always be in line with its brand strategy and not compromise its core values. Digital is undoubtedly a powerful medium that must be harnessed by clients if they wish to succeed.

As of the 13th of June Facebook will allow users to customise their profiles URL in the format of www.facebook.com/username/. According to Facebook this is designed to make it easier for friends, family, co-workers, and even search engines to find profiles without extraneous scouring of the site.
Putting the user’s handle on the URL isn’t a […]

From time to time I use web sites which frustrate and anger me. I’m left wondering why they are hard to use, why so little thought has been put in and why some obvious opportunities have been missed. But what really really makes my blood boil is when I see a site that has been […]

As i mentioned in my last post I have recently taken a position with The Brand Union in the Middle East. Having only ever worked for IT / Online marketing companies branding is not something that I have given much consideration for. I’ve always realised it’s importance but just left it up to someone else. […]

Forgive me father for i have sinned. It’s been too long since my last confession in that time I have accomplished, learned and failed at a variety of things on one’s walk through life…
Yes, its been far too long since i last posted a blog entry and considering i’m suppose to be believer, supporter and […]

Since i was a child Christmas has been about spending time with family and friends and try to forget the woes of the year & work. Admittedly most years have massive arguments, fights over presents and certain family members falling asleep by 5pm. However, one thing that was certain is that no-one would be shopping […]

David Cameron has recently stated that:
“Fibre optic broadband is changing the way people work and do business, and it has the potential to completely transform our economy.
“It could open up new markets for our creative industries, promote innovation, create new, family-friendly jobs as people can work from home - and help reduce carbon emissions.”
Really? What […]

I recently came across this great way to create YouTube virals that incorporate the “Choose your own adventure” story format.
The viral is based on a series of snippets of a story around one and a half minutes long. At the end of each snippet the user is presented with several options on how the story […]